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COLISEUM LEXUS OF OAKLAND
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Your Privacy Rights

 

COLISEUM LEXUS

7273 Oakport Street

Oakland, CA 94621

Phone: (510) 895-3987

Fax: (510) 635-6009

Your Privacy Rights

PRIVACY POLICY

Coliseum Lexus ("CL," "we", "us," or "our") has implemented this privacy policy to explain to you how we use and protect personal information we may gather from you when you use this web site from the continental United States ("Privacy Policy). Please read this privacy policy before using this web site or submitting any personal information. By using our web site, you consent to the collection, use and disclosure of your information, as described in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use our web site.

NO REPRESENTATION OR WARRANTY

Your confidential use of this web site cannot be guaranteed by us. We are not responsible for any harm that you or any person may suffer as a result of a breach of confidentiality in respect to your use of this web site or any information you transmitted to this web site.

Coliseum Lexus' w ebsite forms (for example, Purchase Inquiry, and Parts O rder) may be used and tracked by Lexus Corporate. This information may be shared w ith Lexus Corporate and may be used by Lexus for their own marketing purposes.

Coliseum Lexus and Lexus, a division of Toyota M otor Sales, U.S.A. Inc., are non-affiliated third parties and CL's Privacy applies only to Coliseum Lexus ' web site and not to the Lexus Corporate web site.

WHAT INFORMATION IS COLLECTED

You can visit our web site to read and learn about our products without telling us who you are and without revealing any personal information. However, to participate in any special programs you may need to provide personal information.

Personal Information

We collect your personal information to provide you with service or information, as well as to give you a customized interactive experience and to help us deliver new products and services to meet your needs, We collect personally identifiable information from you in certain areas of our web site when you submit it to us in connection with one or more specific purposes, which are described below under "How Collected Information Is Used." The personally identifiable information we may collect include, but is not limited to, your:

• name

• address

• telephone and facsimile numbers

• email address

• taxpayer identification numbers

• driver's license number and expiration date

• date of birth

• employment information

• credit card numbers

• financial information

• user name and password

Failing to provide requested information will not inhibit your ability to browse the web site, but it may prevent you from being able to complete certain transactions or receive certain services from us through this web site.

We may combine the information that you submit to us with information related to your online and offline transactions with us, as w ell as w ith information w e receive about you from credit reporting agencies, our Affiliate companies and other third parties. An "affiliate" company ("Affiliate”) includes any entity that directly or indirectly controls, is controlled by or is under common control with such company.

Non-Personal Information

As part of the standard operation of our web site, certain non-personal, anonymous information may be automatically provided to our web servers by your computer. For each visitor to our web site, our web server automatically recognizes the visitor's domain name or IP address (where possible), but not the visitor's e-mail address. An IP address is a number assigned to your computer when you connect to the Internet. As part of the protocol of the Internet, web servers can identify your computer by its IP address. In addition, we may collect your browser type and operating system. Except as otherwise explained in this policy, we may combine the non-personal information we collect from you (as described above and as described below, under "Cookies & Tracking") with your personal information.

Cookies & Tracking

Our w eb site may use cookie and tracking technology depending on the features offered. Cookies are short strings of text sent from a w eb server to a w eb browser w hen the browser accesses a web site. A cookie typically contains, among other things, the name of the cookie, a unique identification number, an expiration date and domain name information. Cookies may be "session-only" or "persistent:" Persistent cookies last for more than one visit and are typically used to allow a visitor to our web site to personalize his or her experience.

We may use cookies to analyze the traffic on our web site (such as total visitors and pages viewed), to personalize features and content, to save you the trouble of retyping your name or other information when you come back to our web site, and to make improvements to the web site based on the data we collect.

You may choose to accept or decline cookies. M ost w eb browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the web site.

We may also use pixel tags (also known as "clear gifs," "Web beacons" or ''1-by-1gifs") on our web site and in our advertisements. Pixel tags may be used to collect a variety of information about your visit to our web site and your interaction with our advertisements, including the pages you view, the features you use, the links you click and other actions you take. We use this information to provide personalized and relevant web site content and advertising to you, to measure the effectiveness of our marketing and advertisements, to enhance the effectiveness of our web site, to compile aggregate usage statistics, to determine if errors are being encountered on the web site, and for other internal business purposes. We may work with Affiliates and other third parties such as our service providers to help us track, collect and analyze this information.

We may share aggregate cookie and tracking information with third parties. We may share web site usage information about visitors to our web site with third-party advertising companies. These companies employ cookie and pixel tag technology to measure and improve the effectiveness of ads for their clients. To do so, these companies may use anonymous information about your visits to this web site and other web sites. This information can include: date/time of banner ad shown, your cookie and the first three octets of your IP address. These companies do not collect personally identifying information. This anonymous information can also be used for online preference marketing purposes.

HOW COLLECTED INFORMATION IS USED

We use the information we collect to understand your needs and provide you with a better service and in particular, for the following purposes:

• To evaluate a loan or lease application.

• To conduct other transactions that you request.

• To service your account with us and respond to your questions and contact you when necessary.

• To provide you with discounts, coupons, offers, and other information, opportunities and services that may be of interest to you.

• To assist us in providing better products and services (for example. we may contact you by telephone, mail or email to assist us in evaluating the performance of our staff, to assess the quality of product and service received, and to help us improve our web site, facilities and services).

• To compile statistics and analysis about our customers' use of our web site, products and services. These statistics are only used internally to enable us to provide better customer service and products to you and other customers in the future.

• To learn more about our web site traffic patterns and other use in order to improve the functionality and features of our site.

• To help us to operate, maintain and improve our systems and web site.

Data collected online may also be combined or merged with information you provide to us by means other than through this site as part of our standard business operations and those of our Affiliates; provided, however, this Privacy Policy applies only to data collected online. If the same information about you is gathered from this w eb site and also from other sources with different privacy policies, we may elect, in our sole discretion, to treat such information in accordance with the privacy policy that least restricts our use and disclosure of such information.

PLEASE BE AWARE THAT, UNLESS PROHIBITED BY LAW, YOUR USE AND/OR CONTINUED USE OF THIS WEB SITE SIGNIFIES YOUR EXPRESS CONSENT THAT INFORMATION MAY BE TRANSFERRED TO OR STORED ON SERVERS AND PROCESSED OUTSIDE THE COUNTRY OF YOUR RESIDENCE. PLEASE ALSO BE AWARE THAT THE PRIVACY LAWS OF THE UNITED STATES OR OTHER COUNTRIES WHERE INFORMATION MAY BE STORED MAY NOT BE AS COMPREHENSIVE OR OFFER AS MUCH PROTECTION AS THE LAWS OF OTHER COUNTRIES WITH WHOM THE INFORMATION MAY BE SHARED.

We may disclose the information we collect from and about you: (1) when we have reason to believe that such disclosure is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference w ith (either intentionally or unintentionally) our rights or property, customers of other users of our web site, or anyone else who could be harmed by such activities; (2) to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law; (3) to our Affiliate companies for research and analytical purposes; (4) to our business partners and/or third parties, subject to confidentiality agreements as appropriate, for administrative, technical support or other business purposes as necessary to facilitate our transactions with you; (5) to, analyze our data or to maintain and improve our services or (6) otherwise with your consent. We or our Affiliates may sell or buy other businesses or entities. In such transactions, your personal information may be one of the transferred business assets, Also, in the event that we or substantially all of our assets are acquired, your personal information may be one of the transferred assets.

We may also share aggregated information about our customers with our advertisers and our marketing partners. We may share web site usage information about visitors to our web site with third-party advertising companies as described above under "Cookies & Tracking".

LINKED SITES

Our web site may contain links to other w eb sites (such as our advertisers or our marketing partners), w hich may have privacy policies that differ from our own. W e are not responsible for the activities and practices that take place on these web sites. Accordingly, we recommend that you review the privacy policy posted on any web site that you may access through our web site, This online privacy policy only applies to this web site and does not apply to affiliated or nonaffiliated third party web sites.

CHILDREN'S PRIVACY

This web site is not directed to, and we do not knowingly solicit personal information from, children under the age of 13. We recommend that parents actively participate in their children's use of the Internet. If you are under the age of 13, please do not submit your e-mail address or any other personal information to us through this web site.

CHOICES YOU CAN MAKE ABOUT YOUR INFORMATION

By adjusting the settings in your browser, you can refuse to accept cookies or give yourself the opportunity to accept or reject cookies, or receive notice of cookies. In addition, software programs are available that block cookies. Blocking certain cookies will also block the use of certain pixel tags. Please note that refusing cookies may impinge or block altogether your user experience by eliminating personalization or other features.

CONTACTING US AND CORRECTING OR CHANGING YOUR INFORMATION

We are concerned about the accuracy of the information we collect and make efforts we deem appropriate to ensure that the information we have is accurate, you may contact us at:

Coliseum Lexus

7273 Oakport Street

Oakland, CA 94621

Phone (510) 895-3987

Fax: (510) 635-6009

We reserve the right not to allow access to your information if w e believe in good faith that such disclosure is prohibited by law or if the rights of another individual might be violated.

SECURITY PROCEDURES

We are concerned w ith the security of your personal information and try to provide secure transmission of your information from your PC to our servers, U nfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information transmitted over the Internet. O nce w e receive your information, w e take steps that we believe are reasonably appropriate to protect its security, both internally and externally, from loss, misuse, unauthorized access, discl osure, alteration and destruction, and to ensure the integrity of the data we collect. We use a combination of technological, physical and managerial procedures as we deem appropriate to protect this data.

If you have a user name and password for any of the features on our web site, you have the responsibility of keeping your password secret. You should not reveal your password to anyone. We will not ask you in an unsolicited telephone call or email for your password. In addition, you should take reasonable precautions when using a computer that is not your own or in a public setting.

CHANGES TO THIS PRIVACY POLICY

We reserve the right to change this Privacy Policy from time to time without notice. Any changes will be posted and changes will only apply to activities and information on a going forward, not retroactive, basis. You are encouraged to review the Privacy Policy whenever you visit our web site to make sure you understand how any informationyou provide or is collected will be used.